One question you hear a lot in digital media has to do with advice: in a world where over 100,000 Twitter accounts identify themselves as “social media gurus”, how do you know who to listen to? The answer is to stop looking to individuals who boast their expertise, and focus instead on gatherings of professionals. If you’re based in Toronto, here are the top 5 reasons to attend this year’s Digital Media Summit.
Get Tips On LinkedIn from LinkedIn
If there’s one keynote I’m looking forward to more than any other at this year’s Digital Media Summit, it’s Jason Miller’s ‘How to Achieve Face-Melting Content Marketing ROI’. The senior manager of content marketing and social media didn’t say he’d say “good” metrics, or “great” results, he said face-melting ROI. LinkedIn is one of the most powerful tools in a social media marketer’s arsenal, and regardless of your industry, your company page and profiles are of the utmost importance to business development. Jason will share real world examples and real time results which will generate the very thing I go to conferences like this for: actionable takeaways.
Get Insights Your Vendors Won’t Tell You
When it comes to social media services, software and support, there is no shortage of vendors in the space. It can be hard determining which is really right for your business, and how many of those bells and whistles you’re going to take advantage of on a regular basis. Polling your colleagues is one of the best ways to learn about new technology, and how they’re getting around common pain points. We can’t blame vendors for selling us a pretty picture, but we have to be smarter with our marketing dollars to drive results.
Understand Crisis Management Before You Need To
One of the top searches on my website is “what to do in social media crisis”. I wonder how many of these proactive queries rather than someone under fire are in the moment. In any case, it’s a great idea to have an understanding of how to handle a social media crisis before you’re faced with one. This panel headlined by leaders at Microsoft, Royal Caribbean Cruises and MLSE will shed some much needed light on the topic, from brands that have fought the good fight from the trenches.
Up Your Native Advertising IQ
Having worked at Canada’s largest daily newspaper for the past year leading a division from a Digital Strategy perspective, I can tell you that “native advertising” has gone from a buzz word, to one of the most heavily debated content marketing topics today. Whether you’re for or against it and how it’s being used, there has never been more need to understand what native advertising is, and how sites like Buzzfeed are harnessing its power to super-charge their content strategies. If you work in the traditional media space, this is a must-attend.
Get Connected to Each Other
By far my favourite part of attending events like this is engaging with my peers. I can’t tell you how many times I’ve thrown my hands up in the air upon hearing a fellow Social Media Manager shares my pain in some way. The bottom line is: events like these open doors and start conversations that you would otherwise never have. It is information-sharing in its purest form, and I’ve taken away (and implemented) many ‘work hacks’ from chatting with my industry peers. A good amount of us even keep the conversation going long after, and look for similar events where we can once again reconnect. Social media is a tough space to work in: when these candid conversations happen organically online, there’s a good chance someone is trying to sell you something. Use gatherings of your peers to get the advice you need from those who’ve been in your shoes.
The Digital Media Summit takes place on May 7th at the Sheraton Centre in Toronto and I hope to see you there!