Author Archives : Adam Rodricks


I talked social media ROI in CPA Magazine this month

  Had the opportunity to do an interview with CPA Magazine last month on the topic of social media ROI: not the type of publication that jumps to mind when you think “social media”. I was skeptical. There are no safe topics in social media. I wasn’t sure what aspect of social media a financial […]


What is the top skill a social media manager needs? (54 sec)

What is the top skill a social media manager needs? The top skill social media managers need is __________. I’ve heard this sentence finished a number of different ways over the years: – Various coding languages – Content Management Systems (CMS) like Hootsuite, Spredfast, Tweetdeck, Sprout Social – Graphic Design skills like Photoshop All are […]


Puppies of Instagram: Social Media Safezone

  The other day I had coffee with Patrick who hates social media. “Everything, EVERYTHING is a contentious issue online. Here, pick something.” So I picked puppies because in life choosing ‘puppies’ when ‘puppies’ exists as an option is just something I swore to 7 year old me that I would always do. And Patrick […]

social media negativity