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Are you still watching?

Success is not final, failure is not fatal: it is the courage to continue that counts. – Winston Churchill How many times has Netflix asked you if you’re still watching that show you’ve been marathon-ing? You know the one I’m talking about. Many of us have completed a television or movie marathon because we just […]

Toronto Blogger

I talked social media ROI in CPA Magazine this month

  Had the opportunity to do an interview with CPA Magazine last month on the topic of social media ROI: not the type of publication that jumps to mind when you think “social media”. I was skeptical. There are no safe topics in social media. I wasn’t sure what aspect of social media a financial […]


What is the top skill a social media manager needs? (54 sec)

What is the top skill a social media manager needs? The top skill social media managers need is __________. I’ve heard this sentence finished a number of different ways over the years: – Various coding languages – Content Management Systems (CMS) like Hootsuite, Spredfast, Tweetdeck, Sprout Social – Graphic Design skills like Photoshop All are […]


social media negativity

Puppies of Instagram: Social Media Safezone

  The other day I had coffee with Patrick who hates social media. “Everything, EVERYTHING is a contentious issue online. Here, pick something.” So I picked puppies because in life choosing ‘puppies’ when ‘puppies’ exists as an option is just something I swore to 7 year old me that I would always do. And Patrick […]


Notifications, Off

Press home to unlock. How many articles are there online about the social media addiction? If you’re one of the people they’re written about, you’ve probably spent enough time browsing to actually field a good guess. GuyYouMetAtTheBarButDidntGiveYourNameTo liked a photo you’re tagged in. Even as I type this, I can see my phone flashing out of the […]