Category Archives : ads


Is it In You? Gatorade’s New ‘Sweat it to Get it’ Campaign Likely Staged

  Have you seen Gatorade’s newest campaign featuring NFL quarterbacks Peyton Manning and Cam Newton? It’s hilarious, engaging and timely. But is it real? Hidden camera. High-production guerilla marketing. Celebrity advertising. Whatever you want to call the approach. Lots of companies have opted for candid-camera campaigns in the past year. What’s the common denominator? They […]

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The New Way Corporations are Capitalizing on Social Media Trends

Do you remember the days when social media was a 9-5 activity? Neither do I. But some brands treat it as such, only scheduling content during work hours (presumably by posting in real-time), going dark on weekends and reacting slowly (if at all) to current events. Then Oreo happened. Well, actually it was the Super […]


The Best Ads Not Featured in Last Night’s Superbowl 11

The Monday after Superbowl XLVIII is all about sharing impressions from last night’s big game. For those who aren’t consumed with the specifics of the game, the conversation usually gravitates towards the notable commercials and how good the Red Hot Chili Peppers look shirtless for 51 year-old men. Here are five of my favourite non-Superbowl […]