Category Archives : business culture


I talked social media ROI in CPA Magazine this month

  Had the opportunity to do an interview with CPA Magazine last month on the topic of social media ROI: not the type of publication that jumps to mind when you think “social media”. I was skeptical. There are no safe topics in social media. I wasn’t sure what aspect of social media a financial […]


What is the top skill a social media manager needs? (54 sec)

What is the top skill a social media manager needs? The top skill social media managers need is __________. I’ve heard this sentence finished a number of different ways over the years: – Various coding languages – Content Management Systems (CMS) like Hootsuite, Spredfast, Tweetdeck, Sprout Social – Graphic Design skills like Photoshop All are […]


Fight or Flight: Job Seeking for the Faint of Heart

  “If you are going through hell, keep going.” – Winston Churchill   I’ll often critique digital marketing resumes for new graduates or professionals looking to break into the industry. I do it 100% of the time I’m asked because I so deeply wished someone would have helped me when I was starting out but […]


Despite the Best of Intentions

  “Life is what happens while you’re busy making other plans.” – John Lennon   A monthly wrap-up of sorts, take what you need. Speaking of which…   The ‘Take What You Need’ Series Despite my best of intentions to publish weekly editions of Take What You Need, other priorities have kept me from regular […]

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