Category Archives : hashtags

The New Way Corporations are Capitalizing on Social Media Trends

Do you remember the days when social media was a 9-5 activity? Neither do I. But some brands treat it as such, only scheduling content during work hours (presumably by posting in real-time), going dark on weekends and reacting slowly (if at all) to current events. Then Oreo happened. Well, actually it was the Super […]

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2014 grammys fail city tv

How Not To Hashtag: #CityGrammys

If, like me, you’ve just been subjected to the train wreck of a red carpet that was the CityTV Grammys pre-show, you were left with a bad taste in your mouth. But, they didn’t just offend and make us squirm with awkward interviews and poorly timed handshakes, they also tried to hi-jack the online Grammy […]