Category Archives : marketing


Fight or Flight: Job Seeking for the Faint of Heart

  “If you are going through hell, keep going.” – Winston Churchill   I’ll often critique digital marketing resumes for new graduates or professionals looking to break into the industry. I do it 100% of the time I’m asked because I so deeply wished someone would have helped me when I was starting out but […]


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Despite the Best of Intentions

  “Life is what happens while you’re busy making other plans.” – John Lennon   A monthly wrap-up of sorts, take what you need. Speaking of which…   The ‘Take What You Need’ Series Despite my best of intentions to publish weekly editions of Take What You Need, other priorities have kept me from regular […]


5 Reasons to Attend the 2015 Digital Media Summit

One question you hear a lot in digital media has to do with advice: in a world where over 100,000 Twitter accounts identify themselves as “social media gurus”, how do you know who to listen to? The answer is to stop looking to individuals who boast their expertise, and focus instead on gatherings of professionals. […]

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Personal Update: Accomplishments, Consequence & Consciousness

Please note: This is the personal blog of Adam Rodricks; all views expressed here are my own and do not reflect those of my previous or current employer. I’ve always used this site as a channel for personal updates, so I wanted to share some big news. As of mid-March, I will be moving over […]


Why I Hate Valentine’s Day Cards

  I tell this story every year. Forgive me if you’ve already read it.   Since the first time I celebrated Valentine’s Day at the age of 16, I’ve thought the “holiday” sucked something fierce.   It was February 13th, 2005. I was scouring Shopper Drug Mart’s greeting card section for the perfect love note […]

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