Category Archives : marketing


5 Reasons to Attend the 2015 Digital Media Summit

One question you hear a lot in digital media has to do with advice: in a world where over 100,000 Twitter accounts identify themselves as “social media gurus”, how do you know who to listen to? The answer is to stop looking to individuals who boast their expertise, and focus instead on gatherings of professionals. […]

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Personal Update: Accomplishments, Consequence & Consciousness

Please note: This is the personal blog of Adam Rodricks; all views expressed here are my own and do not reflect those of my previous or current employer. I’ve always used this site as a channel for personal updates, so I wanted to share some big news. As of mid-March, I will be moving over […]


Why I Hate Valentine’s Day Cards

  I tell this story every year. Forgive me if you’ve already read it.   Since the first time I celebrated Valentine’s Day at the age of 16, I’ve thought the “holiday” sucked something fierce.   It was February 13th, 2005. I was scouring Shopper Drug Mart’s greeting card section for the perfect love note […]

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Review Bloggers in Toronto: Why Your Brand Needs Us

So you’re in need of a review blogger for your influencer campaign and you don’t know where to begin. More and more companies are turning to their industry’s bloggers as a means of engaging their target audience and with good reason. But just for fun, let’s talk about five of them. Here are the top […]