Category Archives : marketing


Why I Hate Valentine’s Day Cards

  I tell this story every year. Forgive me if you’ve already read it.   Since the first time I celebrated Valentine’s Day at the age of 16, I’ve thought the “holiday” sucked something fierce.   It was February 13th, 2005. I was scouring Shopper Drug Mart’s greeting card section for the perfect love note […]

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Review Bloggers in Toronto: Why Your Brand Needs Us

So you’re in need of a review blogger for your influencer campaign and you don’t know where to begin. More and more companies are turning to their industry’s bloggers as a means of engaging their target audience and with good reason. But just for fun, let’s talk about five of them. Here are the top […]


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Is it In You? Gatorade’s New ‘Sweat it to Get it’ Campaign Likely Staged

  Have you seen Gatorade’s newest campaign featuring NFL quarterbacks Peyton Manning and Cam Newton? It’s hilarious, engaging and timely. But is it real? Hidden camera. High-production guerilla marketing. Celebrity advertising. Whatever you want to call the approach. Lots of companies have opted for candid-camera campaigns in the past year. What’s the common denominator? They […]


Big News and Winter is Coming. Are Coming. Big News.

Firstly, I want to apologize for the large gap between posts as of late. I’ve got some hot-of-the-press news coming tomorrow and with it, there are some new places you can follow my work. That’s if you still like this type of smut. LinkedIn – recently received access to publish on the platform (I promise, […]