Category Archives : social media


I talked social media ROI in CPA Magazine this month

  Had the opportunity to do an interview with CPA Magazine last month on the topic of social media ROI: not the type of publication that jumps to mind when you think “social media”. I was skeptical. There are no safe topics in social media. I wasn’t sure what aspect of social media a financial […]


What is the top skill a social media manager needs? (54 sec)

What is the top skill a social media manager needs? The top skill social media managers need is __________. I’ve heard this sentence finished a number of different ways over the years: – Various coding languages – Content Management Systems (CMS) like Hootsuite, Spredfast, Tweetdeck, Sprout Social – Graphic Design skills like Photoshop All are […]


Puppies of Instagram: Social Media Safezone

  The other day I had coffee with Patrick who hates social media. “Everything, EVERYTHING is a contentious issue online. Here, pick something.” So I picked puppies because in life choosing ‘puppies’ when ‘puppies’ exists as an option is just something I swore to 7 year old me that I would always do. And Patrick […]

social media negativity

Notifications, Off

Press home to unlock. How many articles are there online about the social media addiction? If you’re one of the people they’re written about, you’ve probably spent enough time browsing to actually field a good guess. GuyYouMetAtTheBarButDidntGiveYourNameTo liked a photo you’re tagged in. Even as I type this, I can see my phone flashing out of the […]


5 Reasons to Attend the 2015 Digital Media Summit

One question you hear a lot in digital media has to do with advice: in a world where over 100,000 Twitter accounts identify themselves as “social media gurus”, how do you know who to listen to? The answer is to stop looking to individuals who boast their expertise, and focus instead on gatherings of professionals. […]

adam rodricks digital media