Tag Archives : marketing


Why I Hate Valentine’s Day Cards

  I tell this story every year. Forgive me if you’ve already read it.   Since the first time I celebrated Valentine’s Day at the age of 16, I’ve thought the “holiday” sucked something fierce.   It was February 13th, 2005. I was scouring Shopper Drug Mart’s greeting card section for the perfect love note […]

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Is it In You? Gatorade’s New ‘Sweat it to Get it’ Campaign Likely Staged

  Have you seen Gatorade’s newest campaign featuring NFL quarterbacks Peyton Manning and Cam Newton? It’s hilarious, engaging and timely. But is it real? Hidden camera. High-production guerilla marketing. Celebrity advertising. Whatever you want to call the approach. Lots of companies have opted for candid-camera campaigns in the past year. What’s the common denominator? They […]