Tag Archives : social media


I talked social media ROI in CPA Magazine this month

  Had the opportunity to do an interview with CPA Magazine last month on the topic of social media ROI: not the type of publication that jumps to mind when you think “social media”. I was skeptical. There are no safe topics in social media. I wasn’t sure what aspect of social media a financial […]


social media negativity

Puppies of Instagram: Social Media Safezone

  The other day I had coffee with Patrick who hates social media. “Everything, EVERYTHING is a contentious issue online. Here, pick something.” So I picked puppies because in life choosing ‘puppies’ when ‘puppies’ exists as an option is just something I swore to 7 year old me that I would always do. And Patrick […]


5 Reasons to Attend the 2015 Digital Media Summit

One question you hear a lot in digital media has to do with advice: in a world where over 100,000 Twitter accounts identify themselves as “social media gurus”, how do you know who to listen to? The answer is to stop looking to individuals who boast their expertise, and focus instead on gatherings of professionals. […]

adam rodricks digital media

adamrodricks.com writing

Personal Update: Accomplishments, Consequence & Consciousness

Please note: This is the personal blog of Adam Rodricks; all views expressed here are my own and do not reflect those of my previous or current employer. I’ve always used this site as a channel for personal updates, so I wanted to share some big news. As of mid-March, I will be moving over […]


Review Bloggers in Toronto: Why Your Brand Needs Us

So you’re in need of a review blogger for your influencer campaign and you don’t know where to begin. More and more companies are turning to their industry’s bloggers as a means of engaging their target audience and with good reason. But just for fun, let’s talk about five of them. Here are the top […]