Transform
"word of mouth" into a world of mouth.

Why do we care and why do we share?

I’ve devoted my entire career to answering these questions.

My work in digital marketing and social media has been featured in my #1 best-selling book Trigger Fingers: Personal Branding Through Storytelling, on television (CBC, CTV, Global), radio (CBC, Sirius XM), in my TEDxTalk “How to Build Trust Online”, and at the world’s largest tech conference, Collision. I also teach a Digital Marketing course (MARK9077) at George Brown College that I built off proprietary data and case studies from my own career.

I've spent the last decade growing the social properties of Canada's most prominent brands, managing and speaking on all aspects of digital marketing strategy including social listening, management of social media channels, crisis communications and analytics. I'm currently the National Director of Social Growth & Experience at KPMG Canada.

I’m elated you’re here.