Leading, Selling, and Standing Out in the Age of AI
What does it take to stand out when AI is reshaping how buyers think, search, and make decisions?
EMERGING TRENDS IN tech & AI
Understand the most common AI missteps companies made in Canada and how to avoid them in your business. Analyze the shift in trust amongst consumers brought about by AI, and learn what you can do to ensure you are well-positioned to sustain the faith you’ve built in your business
DIGITAL TRANSFORMATION FOR LEADERS
The most important digital trends that emerged from this period of disruption and shows corporate leaders what they actually mean for how organizations operate, compete, and grow today.
*NEW*
KEYNOTE TOPIC #1
A, I & U: Leading Through AI Disruption Before It Disrupts You
Topic Description:
Is the future still human or are we automating the very trust our businesses depend on?
With tens of millions of AI-generated assets flooding the market every day and billions being poured into artificial intelligence, organizations are moving fast. In many cases, too fast. The result is a growing gap between efficiency and trust, where automation scales output but quietly erodes connection, credibility, and customer confidence.
In this provocative keynote, Adam Rodricks confronts the real risk of AI adoption: not falling behind, but getting it wrong.
Through sharp analysis and real-world examples, he unpacks where organizations are over-rotating on technology at the expense of relationships, and how those decisions are already impacting how people buy, trust, and engage.
More importantly, Adam shows leaders and teams how to recalibrate.
This keynote challenges audiences to rethink how they lead in uncertainty, how they sell in a trust-deficit economy, and how they show up in a world where anyone can create but few can truly connect.
The result is a mindset shift that equips organizations to harness AI as a competitive advantage without sacrificing the human edge that drives growth.
Key take-aways:
• Rethink how you lead in an AI-driven environment where speed is easy, but trust is hard to earn and even harder to keep
• Identify the critical mistakes organizations are making with AI and learn how to avoid decisions that quietly damage credibility, culture, and customer relationships
• Understand how AI is fundamentally changing buyer psychology and what that means for how you and your team sell, communicate, and influence
• Learn how to turn AI from a threat into a strategic advantage by elevating human judgment, empathy, and authenticity across your organization
• Walk away with practical shifts that will immediately change how your people show up, build trust, and drive results in an AI-saturated market
KEYNOTE TOPIC #2
The Art of the Possible: Leading, Selling, and Standing Out in the Age of AI
Topic Description:
What does it take to stand out when AI is reshaping how buyers think, search, and make decisions?
In this high-impact keynote, Adam challenges leaders and teams to rethink how they show up in a world where attention is scarce, trust is fragile, and digital presence is often the first impression.
As artificial intelligence accelerates content creation and floods every channel, the bar for being memorable has never been higher. The question is no longer whether your organization will be seen. It is whether it will be remembered for the right reasons.
Through real-world case studies and sharp insight into emerging digital behaviors, Adam reveals how AI is fundamentally changing the way people evaluate brands, engage online, and decide who to trust. More importantly, he shows what to do about it.
This is not a talk about tools or trends. It is a shift in mindset.
Audiences leave with a clear understanding of how to lead more effectively, sell more authentically, and think differently about their role in a rapidly evolving digital landscape.
Key take-aways:
• Reframe how you lead and sell in an AI-driven world where trust, not visibility, is the ultimate differentiator
• Understand how buyer behavior is changing in real time and what that means for your team, your messaging, and your growth
• Learn how to cut through AI-generated noise by building a digital presence that is human, credible, and impossible to ignore
• Unlock the power of your people by turning employees into trusted voices that influence decisions at scale
• Walk away with practical strategies you can apply immediately to elevate how you and your team show up, communicate, and win online
KEYNOTE TOPIC #3
Going Viral, Despite Vaccines:
Emerging Tech Trends
As seen on stage at WEB SUMMIT
Topic Description:
The last few years didn’t just disrupt business. They permanently rewired it.
What began as a global crisis accelerated a full-scale digital transformation, compressing years of change into months. New platforms, new buyer behaviors, and new expectations around trust and visibility have created a landscape where yesterday’s strategies no longer apply.
In this forward-looking keynote, Adam Rodricks breaks down the most important digital trends that emerged from this period of disruption and shows corporate leaders what they actually mean for how organizations operate, compete, and grow today.
Drawing on real-world case studies of brands and individuals who have successfully adapted and scaled influence in a rapidly evolving environment, Adam moves beyond surface-level trends to reveal what is fundamentally changing beneath them.
This is not a retrospective on what happened. It is a roadmap for what leaders must do next.
Audiences will leave with a redefined understanding of how to lead through digital transformation, how to sell in a trust-first economy, and how to think differently about visibility, relevance, and long-term growth in a world that is no longer playing by the old rules.
Key take-aways:
• Redefine how you lead in a digitally transformed market where speed, visibility, and trust now determine competitive advantage
• Understand the lasting shifts in buyer behavior and digital engagement, and how they should reshape the way your organization sells and communicates
• Learn how to leverage emerging digital trends to build influence, credibility, and demand in a crowded, always-on environment
• Unlock the power of distributed voice by enabling your people to become credible advocates who drive trust and business outcomes at scale
• Walk away with practical, immediately applicable strategies that will change how you and your teams show up, think, and compete in a digital-first world
KEYNOTE TOPIC #4
Building a Brand That Leads: How Executives Win Trust in a Digital-First World
*Delivered over 200 times in North America and Europe since 2018*
Topic Description:
Why do people care, and why do they share?
In today’s digital-first economy, those questions sit at the center of every leadership, sales, and growth strategy. As digital transformation reshapes how buyers discover, evaluate, and engage, your brand is no longer just a marketing asset. It is your first impression, your reputation, and your competitive advantage.
In this high-impact keynote, Adam Rodricks challenges corporate leaders to rethink what it means to “build a brand” in a world where authenticity is demanded, attention is fleeting, and every interaction shapes perception.
Drawing on real-world data and case studies of organizations and individuals who have successfully influenced markets and driven decisions online, Adam reveals how communication, credibility, and visibility have fundamentally changed and what leaders must do to keep pace.
This is not just about personal branding tactics. It is about transforming how you and your organization show up.
Audiences leave with a new lens on how to lead with influence, sell with trust, and think more strategically about every digital touchpoint that defines their brand.
Key take-aways:
• Rethink what “brand” means in a digitally transformed market and how it directly impacts how you lead, sell, and compete
• Learn a proven framework for building trust and influence at scale through consistent, value-driven digital engagement
• Understand how shifting generational expectations are reshaping communication and what your leaders and teams must do to stay relevant
• Discover how to turn everyday interactions into strategic moments that build credibility, deepen relationships, and drive business outcomes
• Walk away with practical strategies that will immediately change how you and your people show up, communicate, and lead in a digital-first world
